Royal Friesian Horse AssociationBranding, Illustration, Print
The Royal Friesian Horse Association of Romania is a non-profit venture dedicated to promoting the Friesian breed within Romania. Founded at the end of 2012, the organization approached Kraftmark to create a bespoke brand identity that would represent the breed itself and the gracious and elegant nature of their scope.
Mihai Velcescu – Creative direction
Cristina Ștefan – Graphic design & illustration